William Hill’s no stranger to the UK online gambling scene.
With many years of experience in providing betting services, and a more recent launch of its casino product, which now has a strong core of players.
However, with so many new casino sites popping up all the time, you might be asking, “Is William Hill still worth your business”?
In this William Hill Casino review, we will look at the most important criteria UK customers have when they’re choosing an online casino.
This also takes the number of games on offer, bonuses and promotions, available payment methods, security measures and customer support all into consideration, along with the pros and cons of each category.
Throughout this review, we’ll evaluate the main features of the casino qualitatively using points that will later be tallied up as star ratings.
For more information on how we test online casinos view here.
Overall Rating – 4 stars
Overall, we give William Hill Casino a rating of 4 stars, based on an overall score of 57 and an average of 81%.
William Hill Casino offers decent payment options, an intuitive and easy-to-use website and mobile app and offers their players a secure environment to play.
It offers a decent selection of games, although not as many as some competitors have.
The welcome bonus is reasonable, whilst not being as generous as some competitors.
The main con here is that the game library is still very small compared to other top casinos.
The signup bonus is good, but not exactly special.
William Hill Casino comes highly recommended, especially if you consider safety and security as a priority.
Those players looking for the kind of slot games variety and bonuses should look elsewhere, but make no mistake that William Hill casino is still a safe bet.
Here’s a breakdown of how William Hill Casino performed:
Category | Points | Star rating |
|---|---|---|
Safety | 10 | 5 stars |
Bonus & promotions | 7 | 3.5 stars |
Games & software | 7 | 3.5 stars |
Mobile casino app | 8 | 4 stars |
Website experience | 8 | 4 stars |
Deposits & withdrawals | 9 | 4.5 stars |
Customer service | 8 | 4 stars |
Here’s a rundown of the overall pros and cons of William Hill Casino:
Pros
Very secure and licensed by major regulatory bodies
Advanced encryption technology to protect user data
Long-standing, reputable brand
Reasonable variety of games
Easy-to-use website and mobile app
Good payment options
Cons
The game library lags behind some competitors
Bonuses are not as generous as some other casinos
High wagering requirements on bonuses
Fewer limited-time promotions than other brands
Some minor software issues on the mobile
Safety – 5 stars
William Hill Casino is a model of security on the web.
While having a wide variety of games to choose from is important, anyone who plays online games knows that the safety and fairness of a casino is most important, and William Hill has top marks on those factors.
Licences
William Hill is licensed by the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), and the Gibraltar Betting & Gaming Association.
They are some of the strictest regulatory bodies in the business, and they ensure that William Hill abides by the highest standards of player security, fair play, and responsible gambling.
Holding multiple licences from such esteemed bodies, therefore, means William Hill is routinely audited and held to very high regulatory standards.
This multi-jurisdictional oversight gives players an added level of protection and peace of mind.
Security
William Hill uses advanced encryption technology to protect player information and financial transactions.
With stateof the art SSL encryption in place, the casino encodes all data in such a way that it's virtually impossible for anyone to intercept it and use it fraudulently.
More so, the security focus of William Hill extends beyond technology.
The casino partners with the leading names in financial services, ensuring all transactions are processed via secure, dependable, and trusted payment methods.
Track Record
William Hill is owned by WHG (International) Limited Casinos.
Over the years, they have been very solid.
The casino’s games are reviewed and verified for fairness by Testing Systems Testing, a reputable independent auditing service.
Although the casino is not currently certified by eCogra, it is seemingly vouched for by the Technical Testing Systems (TST), and the absence of recent average game payout reports on its website doesn’t undermine the fair play reputation of William Hill Casino.
The brand’s long-established history and proven track record of being fully transparent and committed to protecting its players speaks for itself.
Pros
Licensed by UKGC, MGA, and Gibraltar, ensuring high safety standards
Advanced SSL encryption technology protects player data
Games certified for fairness by a reputable independent auditor
Owned by a well-established and reputable company
Cons
None
Bonus & Promotions – 3.5 stars
William Hill provides a solid welcome bonus and ongoing promotions, though some competitors offer better incentives.
Welcome Bonus
The current welcome offer grants new players a 400% match deposit bonus of up to £40 to play Big Bass Bonanza slots.
To qualify, you must:
Register a new account using promo code BASS40
Opt-in to the promotion
Make a minimum £10 deposit
Wager the full deposit amount on Big Bass Bonanza
This nets you a nice extra chunk of bonus cash to play with.
However, the 35x wagering requirements on the bonus are quite high compared to some other casinos.
How to Redeem
Sign up at William Hill Casino using promo code BASS40
Opt in to the welcome bonus promotion
Deposit £10+ and wager the full amount on Big Bass Bonanza
Play through the bonus amount of 35x before withdrawing winnings
Promotions
There are ongoing prize draws and promotions like free spins and cashback offers that add incentives for returning players.
However, William Hill doesn’t have as many limited-time promotions compared to big-name casino brands.
You’ll find enough perks to enhance your experience, though the playthrough rates attached to the offers reduce their value.
Comparative Offers
Many competitors, like BetMGM, tend to offer larger welcome bonuses with lower wagering rates.
Their promotional calendars also tend to include better ongoing offers.
So while William Hill’s incentives are decent enough, you can likely find superior bonuses and promotional value shopping around.
Pros
400% welcome bonus up to £40
Ongoing prize draws and promotions
Easy to qualify for the welcome offer
Cons
High 35x wagering requirements
Smaller bonuses than some competitors
Less frequent, limited-time offers
Games & Software – 3.5 stars
William Hill Casino offers a solid gaming selection from a reputable software platform.
Users from the United Kingdom will find a good mix of games to suit all of their casino needs.
Games Available
William Hill Casino has an extensive collection of games, and that will please any type of gambler, ranging from slot fanatics to classic table game lovers.
Slot Games
William Hill Casino really stands out thanks to its range of more than 300 slot games.
Players can immerse themselves in a marinara of thematic adventures with titles such as Well of Wishes, Pirates’ Plenty and Mega Pyramid.
The dedicated Slots page makes it easy to navigate the huge selection, whilst daily jackpots add an extra thrill by clearly highlighting what you could win.
Card Games
There are 24 options available to William Hill players, including Premium Blackjack and Progressive Blackjack.
The variety ensures that both traditionalists and those seeking a twist on the classic game will find something to enjoy.
The 24/7 availability of these games means that the action never stops.
Table Games
Roulette players have a choice of 39 variants of their chosen game, ensuring there is something for everyone at William Hill.
From classic European Roulette to cutting-edge variants like 2D Roulette and Mayfair Roulette, each brings its twist to the classic casino game.
Video Poker
William Hill Casino also host video poker games such as 7-Card Stud and Texas Hold’Em.
The Poker School is useful for learning the rules, while the separate Poker lobby adds to the poker-playing fun and provides a place to download the free software.
Jackpots
The exclusive section of the William Hill Casino, Vegas Millions, is a jackpot hunter's haven.
Players have the opportunity to win huge prizes from games such as Hagar the Horrible and Genie Jackpots.
Live Games
William Hill’s live casino is also very impressive, featuring loads of live games and recreating a busy real-money casino.
The live games include:
Live Roulette
Live Blackjack
Live Poker
Live Baccarat
Live Game Shows
The live casino is open 24/7 with a large range of tables and dealers, including international options such as Malta and Atlantic City Roulette.
The highly professional presentation and slick layout of the live games contribute to an immersive online casino experience.
Software
William Hill Casino employs software from several providers, including Playtech, Microgaming, and NetEnt.
This makes for a safe and consistent user experience across a large range of games with few bugs.
It offers an effective transition between different games and platforms, whether the user is on desktop, mobile or app.
Pros
A vast array of over 300 slot games
24/7 availability of blackjack and roulette
Exclusive Vegas Millions jackpot games
Comprehensive live casino with a variety of games and dealers
User-friendly website and mobile app interface
Cons
Some games may load slowly on the mobile app
Live Casino can sometimes experience freezing issues
Free poker software is only available for Windows
Mobile Casino App – 4 stars
William Hill Casino provide the best mobile experience through their app if you want casino gaming on the move.
Packed to the brim with slots, tables and live dealers, intuitive in design and solid in its game performance, this established newcomer lures players with a wide array of Vegas-style action.
Look and Feel
With a disparity between white and dark blue, the lobby is subtle but still appealing.
It hasn’t gone overboard on lush graphics and is relatively garish-free, keeping the focus on the classic gameplay itself.
Animated banners and large game images still make browsing the categories nice.
A sound choice of logical layout and filtering options results in a user-friendly design.
Performance is super smooth, enhancing usability.
Even on slower connections, the app never lags or stutters.
Both portrait and landscape orientations work perfectly.
The app opts for usability and speedy loading times over glitzier graphics.
This focus benefits players as there are fewer distractions from the excellent action.
User Experience
Boasting a clean and engaging user interface, the William Hill Casino app makes for an easy and smooth mobile gaming experience.
The lobby loads quickly, and the bottom menu bar allows one-tap access to game categories, account options and more.
Thanks to intuitive filtering and search features, finding preferred games takes but seconds.
Slots are easily the most popular category, with hundreds of the best titles available.
Filters allow you to narrow your selection by features such as free spin bonuses or progressive jackpots, customising your experience to suit you.
Landscape view opens the doors to the immersive, cinematic gameplay experience.
Players can spin slots all session on cruise control with super physics, super fast loading, and running autoplay functionality.
Table games also excel on mobile platforms, simplifying access to features such as side bets and insurance with just a tap or two.
Blackjack, roulette, and other classics run smoothly, without annoying lags.
The games in progress are guaranteed to be saved and continued automatically even in case of an unstable connection, without affecting the gaming experience.
Check out our roundup of the best UK casino apps to see how William Hill Casino compares.
Pros
Hundreds of high-quality casino games
Intuitive, user-friendly interface
Smooth performance and rapid loading
Reliable gameplay even on unstable connections
Convenient account management
Cons
Limited live dealer game selection
Stability issues on some older devices
Website Experience – 4 stars
William Hill Casino gives players a modern website that is very simple to use for a seamless user experience.
Look and Feel
The William Hill Casino site has a clean, sophisticated dark blue and white colour scheme.
The layout spotlights the wide selection of slots, table games and live dealers.
The use of large game images and animated banners provides information about offerings without being too flashy.
The logical placement of menus and filtering options makes the simple design a breeze to use.
User Experience
Moving about the app is very quick and fluid, and pages load quickly, even on a slower-than-normal connection.
The search feature for tough games can be found instantly, while helpful categories such as New Games or Jackpot Slots make navigation a breeze.
Registration and account management are simple to do.
Orientation landscape and portrait works respectively on different devices.
By cutting out any distractions, the site allows players to enjoy the excellent selection of games.
Pros
Slick, uncluttered design
Intuitive site navigation
Hundreds of high-quality casino games
Cons
Limited live dealer game selection
The site might slow down during peak traffic
Deposits and Withdrawals – 4.5 stars
William Hill Casino offers users a variety of convenient banking options for making deposits and withdrawals.
Deposits
There are numerous ways to fund your William Hill Casino account.
Deposit methods include:
Debit/Credit Cards (Visa, Mastercard)
PayPal
Paysafecard
Skrill
Neteller
Bank Transfer
Making a deposit is quick and easy.
Simply navigate to the cashier page, select your preferred payment method, enter the deposit amount and payment details, and the funds will instantly appear in your account.
Deposit minimums start at just £10 across all methods.
Making a Deposit
Follow these simple steps to make a deposit:
Log in to your account
Click on “Deposit” in the banking section
Choose a deposit method
Enter deposit amount
Provide necessary payment details
Confirm the deposit
Withdrawals
Withdrawing your winnings from William Hill is a smooth process with multiple options available.
Withdrawal times vary by method – e-wallets are fastest at 0-24 hours, while bank transfers and checks can take 2-10 business days.
The minimum withdrawal amount is £30 across payment methods, which is higher than some competitors' but still reasonable.
No fees are charged for withdrawals, which is a major plus.
Making a Withdrawal
Making a withdrawal follows a similar process to deposits:
Visit the banking page and click “Withdraw”
Select withdrawal method
Enter the amount to withdraw
Provide the required account details
Confirm the withdrawal
Pros
Numerous deposit and withdrawal options
Quick processing times overall
No fees are charged on transactions
Generous deposit minimums and maximums
Cons
Slightly higher minimum withdrawal amount
Bank transfers can be slow
Customer Service – 4 stars
Though there is always room for improvement, William Hill’s customer service is certainly up to scratch.
There are a variety of options available to help you when you need them.
Live Chat
The live chat support option on William Hill is highly favourable for issues which need to be resolved quickly.
At William Hill, agents usually respond within a minute or two.
They certainly are friendly, and they seem to do their best to resolve issues.
That being said, conversations feel a little canned from time to time.
Some agents seem better informed than others.
Overall, live chat is a decent option for basic questions.
Responses usually come within a few hours.
The agents offer detail-oriented answers and generally provide a better understanding of more complex problems via email.
The back-and-forth messaging makes it a less ideal solution for urgent, immediate problems, though.
Phone
Calling William Hill’s UK-based customer service line reaches well-informed reps immediately.
No long hold times or frustrating automated call menus.
Agents are professional & super helpful.
Best option for complex or sensitive issues.
Pros
Fast live chat responses
Email agents provide thoughtful, well-researched answers
Excellent UK-based phone support
Cons
Live chat conversations can feel scripted
Email back and forth delays urgent help
No 24/7 customer service phone line
Final Thoughts
William Hill Casino is a safe, secure and honest online casino with a neutral colour scheme.
With a reliable operation, a user-friendly mobile and desktop platform and safety at its core, William Hill offers a good overall package for most players.
While there is not the range of games you get in some of the mega-casinos, William Hill still provides a more than reasonable game choice to keep lovers of slots, table games and live dealer entertained.
The welcome offer is nothing spectacular, but it
For these reasons above, those who prioritise security, accessibility, and a hassle-free experience should find plenty of enjoyment
Players mostly focused on game variety and bonuses might prefer other casino sites, but overall, William Hill remains a quality choice.
