7 Best NFL Betting Sites in the UK for 2025
Discover the top UK-licensed NFL bookmakers, rigorously tested and reviewed by our expert betting team.
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Last Updated: 2 April, 2025
The top NFL betting sites in the UK are bet365, BetVictor, and William Hill. These online bookies offer extensive NFL market coverage, top odds, and great software, perfect for American football fans. Whether you’re betting on the Super Bowl or choosing to bet week by week, these bookmakers offer a safe and enjoyable experience.
Best NFL betting sites UK 2025
Top NFL betting sites UK reviewed
Here you'll find a breakdown of the top NFL betting sites in the UK, including what each one offers for American football bettors, from market variety and live betting to odds and special features.
1. bet365 – Overall best NFL betting site UK 2025
bet365 is the UK market leader for NFL betting, covering regular and postseason contests, college football and Canadian leagues.
Fully featured with moneyline betting, spreads, totals and numerous player props like first touchdown scorer, bet365’s season-long markets like Super Bowl winner and team records provide good value.
The sports betting app includes live streaming and in-play betting with features like early cash-out and Parlay bonus ideal for mobile betting.
Promotions for existing users are limited in number, but both the welcome offer and acca insurance deliver good value.
Read our complete bet365 review.
I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer. bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors. While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.
Pros
- ✅ Excellent American football market coverage
- ✅ Outstanding live streaming service
- ✅ Well built app and website
Cons
- ❌ Might overwhelm beginners
2. BetVictor – Best NFL bookie for odds on American football
BetVictor is one of the best online bookmakers for NFL betting sites in the UK.
It covers the entire season, from the season kick-off in September, all the way up to the Super Bowl.
What is particularly impressive is the great variety of bets on offer.
BetVictor offers more than 30 betting markets for a typical NFL game.
There are many bets that are considered very special picks, such as the team to commit the first penalty or the highest-scoring quarter.
Additionally, you’ll find a great variety of outright bets on offer, such as who will win the Super Bowl, Conference, or Division.
BetVictor odds are highly competitive, especially when it comes to the odds on singles and parlays.
Read our complete BetVictor review.
As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid. One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me. However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.
Pros
- ✅ Excellent betting odds
- ✅ Top features such as Bet Builder
Cons
- ❌ Limited live streaming options
3. William Hill – Best NFL bookmaker for touchdown scorer betting offers
The only thing that’s better than betting on the NFL is betting on the NFL on the William Hill mobile app.
This is because William Hill has the full range of NFL markets, including total touchdowns, moneylines, handicaps and quarter winners.
It also offers season specials, like the chance to bet on who the MVP or the rushing leader will be during the fixture.
Added to that is the high-value “Drive 55” promo offer, which rewards you with a $25 free bet if you place a $20 bet on a high-scoring match.
Elsewhere, the app is super easy to use, odds come boosted, and the welcome bonus is solid enough.
Although live streaming options and customer support hours could improve, William Hill’s market variety and promotional value make it a leading choice for NFL betting in the UK.
As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise. What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible. William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.
Pros
- ✅ Solid in-play betting opportunities and live streaming
- ✅ #YourOdds feature for personalised wagers
- ✅ Decent welcome offer for new customers
Cons
- ❌ The app design is not up to the current trends and feels a bit outdated
4. Unibet – Best NFL betting site for educational NFL betting section
What Unibet lacks in niche props and bonus promotions, it makes up for with strong odds and a superior in-play experience.
Unibet covers the broad strokes with each day’s top matchups and clearly detailed betslip.
Although there are no NFL promos or groundbreaking niches in its game and player prop offerings, they offer a bit of everything.
The UI is a breeze to navigate through, providing a seamless experience from the home page to market pages.
Payments can be made easily and fast as well.
Live streaming is a pleasant addition to the rest of the app’s makeup, as were the fee-less deposits and withdrawals.
Read our complete Unibet review.
I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers. Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience. While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.
Pros
- ✅ Competitive odds
- ✅ Wide market coverage
- ✅ Daily odds boosts
Cons
- ❌ Few NFL-specific offers
5. 888sport – Best for a range of markets on NFL
Enjoy full coverage of the NFL season at 888sport – including play-offs and the Super Bowl – with top betting odds on the cards and an excellent live betting platform to boot.
Take advantage of 888sport’s NFL-specific promos throughout the season, as well as build a bet and bet finder tools available right there in the app.
Claim a massive welcome bonus when you join 888sport’s famous NFL betting app right now and enjoy the peace of mind that comes from knowing you’re backed by the best security and licensing available.
Players can get in touch with 888sport’s customer support team 24/7 via live chat, which is a responsive service.
Read our complete 888sport review.
I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter. 888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards. While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.
Pros
- ✅ Large NFL offering
- ✅ Competitive live NFL odds
- ✅ Exclusive NFL offers and welcome bonus
Cons
- ❌ No streaming live events
6. Ladbrokes – Best for odds boost tokens on NFL games
Ladbrokes offers strong NFL betting coverage with supporting markets including moneyline, spreads, outrights, and big props options.
You’ll also find odds boost bets and tokens available here, giving extra value to your NFL picks.
With full mobile app functionality, bookmaker Ladbrokes carries all the merits you’d expect from a top betting site, including great usability and a seamless betting experience.
Promotions are in ready supply and while we think the welcome bonus is a little plain, its value to new users is clear to see.
What puts it above the competition?
Ladbrokes sportsbook offers tokens on the NFL in particular, with distinct appeal to new and existing users, all with great usability.
Read our complete Ladbrokes review.
Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours. Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting. While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.
Pros
- ✅ Acca insurance adds security on accumulator bets
- ✅ Great market depth including prop bets
Cons
- ❌ No live streaming NFL games
7. BetUK – Best fast payout NFL betting app
BetUK covers NFL, NCAA, and CFL markets with over 30 betting options and strong pricing.
Fast withdrawals of 1–3 hours set it apart from many rival bookmakers.
The platform supports high win limits and 24/7 customer service.
Its mobile app is clean and easy to use, ideal for quick betting, which is sometimes needed in NFL.
While NFL-specific promos are limited, acca insurance offers extra value.
Read our complete BetUK review.
I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected. BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter. Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.
Pros
- ✅ Competitive odds for NFL, NCAA, CFL
- ✅ Fast withdrawals mostly within 1-3 hours
- ✅ High win limits across all markets
Cons
- ❌ Acca insurance only, no other NFL-specific promos
How we rate & rank NFL bookmakers
Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.
We use nine core criteria for every bookmaker analysis, which will help you make a fair comparison between them and see which one is right for you.
Safety: We only recommend sites that are licensed by the UK Gambling Commission. We also look at the reliability of the platform and any security features it has, whether it's payment methods or site encryption, to protect your data and funds.
Mobile betting app: We test how easy it is to use the app and place bets on the go. App design, performance, and stand-out features such as a live streaming service or a bet builder all form part of the test.
Web betting site: We look at how smooth the desktop site feels, taking into account layout, navigation and any customisation features.
Deposits & withdrawals: We analyse the available payment methods, any fees charged, and how fast and easy it is to deposit and withdraw your funds.
Markets: We analysed each bookie’s sports and league offering, with a particular focus on the depth of their football markets.
Pre-match betting: We test how flexible and easy the site is in placing a bet on a match prior to kick-off.
In-play betting: We review the live betting experience, how many markets are available, how often odds are updated, and how easy it is to place in our wagers in-play.
Welcome incentive: We look into new customer bonuses by comparing any sign-up offers, outlining the bonus terms, and assessing how much they're worth straight away.
Customer service: We judge response times and the quality of responses by pretending to ask for help through support channels.
Scoring & overall rating
Each criterion is given a score on a points system that is then converted into a star rating.
We take an average of these scores to give our overall rating for each betting site, to make it easier for you to determine which operator suits your needs the best.
As our guide pertains to American football betting, we also cover a number of American football-specific criteria to guarantee a holistic review.
We rank the best American football betting sites in the UK by reviewing their NFL and NCAA market coverage, from point spreads to moneylines and prop bets.
We favour sites with excellent live betting, great odds, and football-specific bonuses and promotions.
We also look for advanced betting tools such as cash-out and bet builders, as well as access to comprehensive football stats and analytics.
A sleek, Football-Americana-focused user experience and timely customer service will all ensure a high-quality FanDuel betting experience for all fans.
We subsequently factor in this American football-specific criterion with the overall rating.
With straightforward reviews, you can make a fully informed decision without the need to worry about third-party influence or an individual's personal bias clouding your choice.
You can view our dedicated page for more information on how we test and review bookmakers here.
Additionally, you can view all of our bookmaker reviews here.
Please note: All the betting sites/apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.
How do I choose an NFL betting site?
Legitimacy & licensing: Check that the site is licensed by a top-tier regulatory body like the UK Gambling Commission. Then you'll know the site has passed strict checks of its conduct and policies to verify the legitimacy and fairness of every aspect of its service.
NFL market coverage: Scope out platforms that cover all NFL games, ranging anywhere from the regular season to the Super Bowl, as well as different bet types such as moneylines, spreads and prop bets.
Competitive odds: maximise your potential returns by choosing sites with competitive odds, especially for pre-game and live betting options.
Live betting options: Choose sites with excellent live betting features— in-play odds and live streaming, for example— to keep you more on your toes while the game is in progress.
Promotions: Take advantage of NFL-specific promotions, such as free bets or enhanced odds, to aid your wager bankroll.
Betting features: Look for platforms that provide advanced betting features, such as cash-out options and bet builders, as well as parlay options, which can add flexibility to your betting strategy.
User experience: Choose sites with intuitive user interfaces and mobile apps that are responsive, enabling a smooth and hassle-free betting experience.
Best NFL betting apps for iPhone
bet365 – Ranked as the top free sports application in the iOS store for good reason
BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications
Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design
Best NFL betting apps for Android
bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services
BetUK – A strong 4.5 out of 5 score on the Google Play Store
Coral – Surpassed 500,000 downloads on the Android platform
How to bet responsibly on NFL betting sites
Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:
Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.
Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.
Help & resources: Betting sites provide access to resources for problem gamblers and point them to organisations that can help with gambling addiction.
To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.
Problem gambling organisations and charities in the UK
The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life.
Frequently asked questions
Editorial policy
Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.
This process maintains the integrity, relevance, and value of our content for our readers.
References
To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.
Below are the references we use when making these decisions:
https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals
https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling
https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf
https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf
https://www.npr.org/2023/09/10/1198703050/nfl-embraces-legalized-sports-betting
https://bura.brunel.ac.uk/bitstream/2438/6026/1/FulltextThesis.pdf
Contributors
Bradley Gibbs
Author
With over 12 years of experience, Bradley Gibbs is a seasoned sports betting writer and tipster specialising in uncovering value bets across football, horse racing, tennis, and golf. His extensive coverage of these sports has been featured on numerous websites and in The Racing & Football Outlook, a renowned UK betting publication. Bradley's expertise lies in identifying betting edges and delivering insightful, data-driven content for informed wagering.
Josh Miller
Editor
Josh Miller, Sporting Post’s Sports & Casino Editor, brings over five years of experience in feature writing, blogging, and SEO. With a strong background in football coverage and sports betting, his work has been featured in VAVEL. Josh also writes extensively about online casinos, providing expert insights into games, bonuses, and gambling trends. His engaging and informative content makes him a reliable resource for Sporting Post readers.