10 Best Football Betting Sites in the UK for 2025
Discover top legal football bookies in the UK, expertly tested and reviewed by our in-house betting team.
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Last Updated: 1 April, 2025
The best football betting sites in the UK are bet365, BetVictor, and Betfred. These platforms offer excellent football market coverage, strong odds, and easy-to-use interfaces, making them top picks for UK football bettors.
Best football betting sites compared 2025
Top football betting sites reviewed
We’ve reviewed the leading football betting platforms in the UK to see which offer the best features, markets, and overall value.
Here are our top 10 football betting sites for UK punters right now.
1. bet365 – Overall best football betting site UK 2025
bet365 covers over 80 football competitions, from Premier League and Champions League fixtures to lower-tier leagues and global tournaments.
Bet types include everything from match results and over/under goals to player stats like yellow cards or passes completed.
One standout feature is the early payout, which settles your bet as a winner if your team goes two goals up, even if they don’t win the match.
bet365 also offers live streaming for 1,000+ events monthly, making it easy to follow the action in real time.
Additional features include bet builders, cash-out options, and regular odds boosts.
The site’s clean layout and generous welcome offer add to its appeal, making it a go-to for football fans.
Read our complete bet365 review.
I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer. bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors. While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.
Pros
- ✅ Market-leading coverage of 80+ football leagues
- ✅ Early payout, bet builder, and enhanced odds options
- ✅ Reliable cash-out functionality
- ✅ Simple, user-friendly layout
Cons
- ❌ No loyalty scheme for returning users
- ❌ Some live streams require a bet to access
2. BetVictor – Best football bookie for prices on top-flight football
BetVictor is one of the best football betting centres in the world.
With very strong Premier League odds as well as the most comprehensive compatible markets in the game, Premier League betting is a breeze with BetVictor
It’s clean and easy to use with a spread of different leagues and match events to place bets on.
Based on Oddschecker odds, for the last three seasons BetVictor have assembled one of the best average Premier League overrounds .
The bet builder allows users to craft personalised bets by combining selections such as goals, cards, and corners.
Niche markets, like the next manager to leave, offer diversity that standard markets don't.
While there are few promotions available for existing customers, the welcome bonus and regular football promotions do offer value to customers.
Read our complete BetVictor review.
As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid. One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me. However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.
Pros
- ✅ £5 minimum deposit
- ✅ Competitive Premier League odds
Cons
- ❌ No ongoing free bet promotions for existing customers
3. Betfred – Best football bookmaker for football odds
Betfred is a good pick for football, with solid pre-match and in-play offerings domestically and across the world.
The site is easy to use and hosts regular football promotions, including Double Delight and Hat-Trick Heaven, which enhance the profits on goalscorer markets.
Betfred also offers live streaming capabilities for certain events alongside continual access to reliable customer support.
Although there’s not an option for esports betting, the main focus on football, along with plenty of bonuses for your first deposits and promotions, makes this site a favourite amongst punters.
Read our complete Betfred review.
Having tested a wide range of betting platforms, my initial experience with Betfred stood out for its ease of use. Navigating through the Premier League markets was intuitive, though I found the political betting section a bit more challenging to locate, which could be streamlined for better user experience. Betfred’s competitive odds and the frequent bonuses, especially during high-profile events like the Euros, are a major draw. It’s clear that Betfred prioritises rewarding its users, making it a strong contender for anyone serious about getting the best value from their bets. Despite Betfred’s strengths, particularly in its user interface and customer service, the withdrawal times are a bit slower compared to other top-tier platforms, typically taking around five hours. However, this doesn’t significantly detract from the overall experience, which remains robust for dedicated sports bettors.
Pros
- ✅ Leading website for Acca Insurance
- ✅ Regular football-specific savings offers
Cons
- ❌ No esports betting
4. William Hill – Best UK football betting site for odds boosts
William Hill offers 80+ football markets on each match, covering over 50 leagues.
The #YourOdds feature allows users to request their own bets, providing more flexibility and creativity.
Live stream and In-play video commentary enrich the matchday experience.
Mobile site is smooth and reliable, and tools to wager responsibly will keep you sane.
Although the site is blighted by a busy layout and lack of Asian handicap markets, William Hill remains a strong all round football package.
As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise. What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible. William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.
Pros
- ✅ Custom bets with #YourOdds
- ✅ Great live streaming and commentary
- ✅ Strong responsible gambling tools
Cons
- ❌ Can be an overwhelming site to navigate
- ❌ Does not offer Asian handicapping
5. Coral – Best for free football prediction competitions
Coral offers sports coverage across 70+ leagues with more than 50 markets on each match, making it one of the best overall football betting sites.
It also offers a strong Bet Builder, easy cash-out features, and free-to-play games for extra entertainment.
Promotions are common for football, and quick withdrawals are available on the site.
While the in-play depth and design could be improved, there is no doubt that Coral remains a trusted football punting companion.
Read our complete Coral review.
As someone who’s tested numerous betting platforms, I’ve found Coral to be a reliable go-to, particularly when it comes to horse racing. I recall placing a bet on an outsider during the Cheltenham Festival, and not only did the horse come through, but Coral settled the bet almost instantly, with the funds landing in my account within minutes. Coral’s promotions, especially their Best Odds Guaranteed on horse and greyhound races, are among the most consistent and genuine in the industry. It’s rare to find a bookmaker that offers such tangible value to its customers on a regular basis. While Coral’s sports betting service is top-notch, particularly in terms of odds and promotions, their casino offerings don’t quite match up. For serious bettors, the sports section is where Coral truly shines, but those seeking a well-rounded gaming experience might find the casino section a bit lacking in comparison to other platforms.
Pros
- ✅ Comprehensive global football league coverage
- ✅ Offers unique features like Bet Builder for personalised bets
- ✅ Free-to-play games & speedy payouts
Cons
- ❌ Limited in-play markets
- ❌ Cluttered interface
6. Paddy Power – Best football betting site for money-back specials that run daily
Paddy Power combines solid football coverage with imaginative promotions, including frequent money-back specials.
Users can bet on over 70 leagues and numerous events specific to a match.
The site includes live streaming, price boosts and the option to build your own football wagers.
While Paddy Power’s odds might not always be the most competitive, the brand’s phenomenal variety of betting is enough to make it a superb favourite amongst players, with a great experience overall.
Read our complete Paddy Power review.
One of my early experiences with Paddy Power involved an antepost bet on a horse race. The speed at which they settled the bet was impressive—within minutes of the race result, my winnings were already in my account, something I don’t see often even with other top-tier bookmakers. Paddy Power’s customer service is a cut above the rest, especially when compared to other bookies I’ve used. Their team handles queries and issues with a level of professionalism and fairness that’s rare in the industry, which is crucial for anyone betting regularly. While Paddy Power’s odds and market depth, especially in horse racing, are among the best, their reliance on chat support might not suit everyone, particularly those who prefer direct, verbal communication. However, their commitment to fair play—like paying out on official race results rather than just podium finishes—demonstrates a customer-first approach that’s increasingly rare. For serious punters, Paddy Power offers a reliable and well-rounded betting experience.
Pros
- ✅ Decent bet builder options and bespoke bets
- ✅ Consistent football-focused bonuses for existing customers
- ✅ 70+ league coverage
Cons
- ❌ Depth of in-play markets could be improved
7. 888sport – Best football sportsbook for a large choice of payment options
Offering comprehensive football coverage, 888sport is the wise choice for – you’ve guessed it – those with the main focus on their football accumulators.
It has an in-play platform that incorporates cash-out features, as well as regular football promotions.
Giving you a £30 free bet plus £10 casino bonus for a £10 stake, the welcome bonus offers genuine value.
Navigation is sometimes cumbersome, but otherwise, functionality is solid.
Read our complete 888sport review.
I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter. 888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards. While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.
Pros
- ✅ Good daily football promotions, especially on accas
- ✅ In-play betting and cash-out options
- ✅ Competitive odds on a wide range of football markets
Cons
- ❌ Minor navigation difficulties
8. Ladbrokes – The most famous name in UK betting
Ladbrokes has 2,000+ football betting options for major matches, from full-time results to player markets.
Bet Builder and #GetAPrice tools put control and personalisation in the hands of the user.
Live streaming goes hand-in-hand with live betting, and you can expect to find consistent football bonuses too.
Though odds may lack in some markets, Ladbrokes is still one of the best all-around football sites.
Read our complete Ladbrokes review.
Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours. Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting. While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.
Pros
- ✅ Huge betting variety for top matches
- ✅ Tools for custom bets
- ✅ Football-focused offers and live streams
Cons
- ❌ Some odds aren’t market-leading
9. Unibet – Best for in-play football betting
Unibet covers the top leagues and international competition, also covering the Copa Libertadores and the UCL.
It comes with an intuitive platform, a solid Bet Builder, and live streaming for select matches.
Odds are always very competitive, and there are player-specific betting options too.
Live streaming requires a positive balance; navigation for more niche matches could be improved.
Read our complete Unibet review.
I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers. Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience. While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.
Pros
- ✅ Strong global league coverage
- ✅ Live streaming services for various matches
- ✅ Competitive odds and a wide range of betting markets
Cons
- ❌ Some features locked without balance
- ❌ Harder to navigate for lower-tier matches
10. Betfair – Best football betting exchange
Betfair, established in 2012, stands out as a top football betting site, offering both an exchange and a sportsbook.
Known for competitive odds, particularly in football and horse racing, Betfair excels in live betting and streaming services.
The site is user-friendly, providing quick access to promotions, favourites, and a streamlined bet slip.
Unique features like "Acca Edge" and the My Rewards Programme enhance the betting experience, making it a versatile platform for football bettors.
While some transaction fees and a limited VIP program are minor drawbacks, Betfair’s strengths, including robust market offerings, innovative features like cash out and bet builders, and excellent odds, solidify its position as a leading choice for football betting enthusiasts in the UK.
Read our complete Betfair review.
In my years of betting, Betfair’s platform has offered some of the most unique experiences, like when I placed a treble on a horse race only to find the app had cashed me out after the first leg, without my input. While this was unexpected, I was impressed by how quickly Betfair’s support team addressed the issue and even offered to re-stake the bet—a level of service you rarely see. Betfair’s Exchange is a standout feature that sets it apart from traditional bookmakers. The ability to act as both the punter and the bookie by laying or backing bets against others provides far superior odds and a level of control that’s essential for serious bettors. Despite the strengths of Betfair’s Exchange, there are limitations, such as the inability to place multiple bets on the Exchange itself and relatively standard odds on the sportsbook. However, the platform’s innovative approach and the depth of betting options make it a top choice for seasoned punters looking for more than just traditional betting.
Pros
- ✅ Unique features like "Acca Edge" enhance the betting experience
- ✅ Robust market offerings and innovative features like cash out and bet builders
- ✅ Versatile platform with both an exchange and a sportsbook
Cons
- ❌ Some transaction fees
How we rate & rank football bookmakers
Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.
We use a never-changes set of nine criteria to assess each platform so you are able to compare them easily.
Safety: We check each site's UK license and history in the first step, and list the most important points for each site, including any safety net features that protect your money or data.
Mobile betting app: We explore the mobile app, diving into its design, functionality, and user experience, whether you’re placing bets or appreciating any standout features.
Web betting site: We test the desktop site to see how easy it is to use, what options are available for customisation and how simple it is to place bets.
Deposits & withdrawals: We check out the selection of payment options, how easy it is to deposit and withdraw, alongside any fees, and the deposit and withdrawal time scales.
Markets: We check out the variety and depth of sports markets, while also seeing how they match up compared to other UK bookies.
Pre-match betting: We assess the user-friendliness and versatility of the pre-match betting options.
In-play betting: We consider the breadth of live market availability and the speed and usability of the live betting experience.
Welcome incentive: We list and compare the welcome offers for new users, as these can be deciding factors for sign-ups.
Customer service: We test customer support channels, including response times and the quality of assistance provided.
Scoring & overall rating
Each of the criteria is scored and added up to a points rating, which corresponds to a star rating.
We average these numbers to produce our overall rating for each betting site, making it simpler to decide which one is the best for your needs.
As this guide specifically looks at football betting, we also look at a number of football specific criteria to make sure our judge of character is well rounded.
We gauge the diversity and scope of football leagues and competitions covered, from top-tier leagues to lower divisions and international tournaments.
We look at the variety of football betting markets on offer too, with outcomes, over/under, BTTS (Both Teams to Score), accumulators and creative options like bet builders on all kinds of markets.
We also assess the extent and support of live betting and streaming and the ability to build your own bets as well as the full and partial cash-out capabilities that football punters demand.
We then add this football-specific weighting to the overall rating.
With our in-depth and transparent reviews, you can be sure that you’re getting an honest assessment, free from personal bias.
You can view our dedicated page for more information on how we test and review bookmakers here.
Additionally, you can view all of our bookmaker reviews here.
Please note: All the betting apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.
How do I choose a football betting site?
Licensing: Always check that the site is licensed by the UK Gambling Commission (UKGC). This ensures that the platform operates under strict guidelines regarding fairness, safety and responsible gambling and that there is a legal framework in place to protect your funds and help with dispute resolution.
Odds & markets: Try to find sites that offer competitive football odds, as small differences can have an impact on your returns in the long run. A good site should offer lots of markets – not only full-time results and goal scorers but also corners, bookings and player statistics. In-play betting options also add value.
Bonuses: Choose a site that boasts strong welcome offers, such as free bets or matched deposits. Read the terms carefully. Double check the wagering requirements, expiry dates and if there are any restrictions on how you can use or cash out your bonus funds.
User experience: A clean, easy-to-navigate site helps you place bets quickly and confidently. Opt for sites that provide live streaming and in-play betting to get more action during the major matches.
Payment options: Ensure the site offers a variety of payment methods, such as credit/debit cards, e-wallets like PayPal, and bank transfers, which should come with fast withdrawal times. Look for platforms that process withdrawals quickly with minimal or no fees, ensuring you can access your winnings easily.
Customer support: Consistent customer support is crucial. Check which platforms offer around-the-clock service through live chat, email, or phone. This also means you can contact the company’s support team with any questions or queries and get a speedy response, whether it’s to do with a bet, a payment, or anything else you need help with.
Best football betting sites by category
If you need additional help selecting a football betting site for you, we've separated some options based on various categories.
How to bet responsibly on online football betting sites
Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:
Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.
Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.
Help & resources: Betting sites provide access to resources for problem gamblers and point them to organisations that can help with gambling addiction.
To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.
Problem gambling organisations and charities in the UK
The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction.
Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life.
Frequently asked questions
Editorial policy
Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.
This process maintains the integrity, relevance, and value of our content for our readers.
References
To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.
Below are the references we use when making these decisions:
https://www.gov.uk/guidance/general-betting-duty-pool-betting-duty-and-remote-gaming-duty
https://www.statista.com/topics/10452/sports-betting-in-the-united-kingdom-uk/#dossier-chapter1
Contributors
Bradley Gibbs
Author
With over 12 years of experience, Bradley Gibbs is a seasoned sports betting writer and tipster specialising in uncovering value bets across football, horse racing, tennis, and golf. His extensive coverage of these sports has been featured on numerous websites and in The Racing & Football Outlook, a renowned UK betting publication. Bradley's expertise lies in identifying betting edges and delivering insightful, data-driven content for informed wagering.
Josh Miller
Editor
Josh Miller, Sporting Post’s Sports & Casino Editor, brings over five years of experience in feature writing, blogging, and SEO. With a strong background in football coverage and sports betting, his work has been featured in VAVEL. Josh also writes extensively about online casinos, providing expert insights into games, bonuses, and gambling trends. His engaging and informative content makes him a reliable resource for Sporting Post readers.