8 Best NBA Betting Sites in the UK for 2025
Discover the top UK-licensed basketball betting sites, rigorously tested and reviewed by our expert gambling team.
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Last Updated: 2 April, 2025
The top NBA betting sites in the UK are bet365, BetVictor, and William Hill. These platforms offer strong NBA coverage, competitive odds, and user-friendly features. They're ideal for basketball fans looking to place pre-match or in-play bets with ease.
Best NBA betting sites compared 2025
Top NBA betting sites UK reviewed
Here’s a closer look at the best basketball betting sites in the UK, what they offer, and how they meet different betting needs.
1. bet365 – Overall best NBA betting site UK 2025
bet365 is a top NBA betting site in the UK with strong features.
It combines these with vast market coverage and regular promotions that can be taken advantage of by basketball fans.
You'll have access to many pre-match and in-play markets, such as player props, total points, and winning margin.
This operator also offers one of the best live streaming services, allowing bettors to watch NBA games while betting directly on the platform.
The app is very intuitive, easy to use and has numerous options for bettors with comprehensive live betting capabilities and fast navigation.
In most cases, prior to placing a bet, bet365's basketball odds were ahead of or equal to all other bookmakers, often by a great margin.
The promotions are basketball-specific and existing customers will already be familiar with them.
bet365's smooth interface, reliable streams and extensive range of markets have made it appeal to both new and seasoned bettors alike.
Read our complete bet365 review.
I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer. bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors. While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.
Pros
- ✅ Comprehensive NBA and basketball markets
- ✅ High-quality live streaming service
- ✅ User-friendly app and website interface
Cons
- ❌ Withdrawals are fairly slow
- ❌ Interface might be overwhelming for new users
2. BetVictor – Comprehensive selection of men’s & women’s basketball games
BetVictor is another great betting site for the NBA, and a particularly attractive option for bettors who want a little more than the straightforward standard options.
The basketball coverage here is certainly wide-ranging, too.
From the NBA and college basketball to games in the EuroLeague, and leagues in Asia and Australia.
Covering men’s and women’s events, this broad range of events gives you more variety of betting opportunities than most UK sportsbooks.
BetVictor’s live betting platform and live scoreboards allow you to keep track of sporting events in real-time and react accordingly.
It’s easy to navigate the clean interface on desktop and mobile.
Although the lack of live streaming is disappointing, the features it does have offer an excellent experience.
From making specific bets with the Bet Builder to using #PriceItUp to craft bets upon request from users, there’s an element of social betting not seen elsewhere.
Promotions are good, boosted odds on international fixtures and a good sign-up offer for new players.
It’s not in the same league as bet365 in terms of volume, but BetVictor does reflect great value and is well worth a look if you’re a value-bettor looking for depth and personalisation.
Read our complete BetVictor review.
As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid. One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me. However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.
Pros
- ✅ Full global basketball market coverage
- ✅ New trends/functions such as Bet Builder and #PriceItUp
- ✅ Simple and clear mobile app
Cons
- ❌ Limited live streaming options
- ❌ Not as many ongoing promos as some competitors
3. William Hill – Best NBA betting site for regular live streams
William Hill is one of the best NBA betting sites in the UK, combining old-school trust with new-school features designed for NBA bettors.
You'll find excellent NBA and European action and very good coverage of each, with a healthy selection of markets for all games.
Bettors can choose from both pre-match and in-play markets and in addition to straightforward betting options, you’ll also find your fair share of team and player proposition markets on a wide range of statistical categories.
In-play betting is a clear strength. The live interface features live scoring, interactive graphics and rapid bet placement, keeping users fully engaged with the game as it unfolds.
William Hill offers basketball live streaming via WHTV, so you can watch and bet on basketball at the same time from one account.
The standout feature is #YourOdds, which allows users to request their own combination bets.
It goes beyond what you’d get with standard bet builders and gives users more control.
#YourOdds sets William Hill apart from rivals like Betfred and BoyleSports.
The app is intuitive to use, albeit a little old-fashioned.
It’s easy to navigate your way around, and it performs consistently well on Android and iOS.
William Hill's standing as one of the most comprehensive sportsbooks has been confirmed with the UK Bookmaker Awards backing it up and showing why it can be one of our top picks.
A solid welcome offer acts as a hook for new players to sign up and the have various over-arching promos, but few specific basketball ones.
As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise. What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible. William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.
Pros
- ✅ Strong in-play betting and streaming via WHTV
- ✅ #YourOdds offers flexible, custom bets
- ✅ Trusted name with a generous welcome offer
Cons
- ❌ App design is a bit old-fashioned
- ❌ Limited basketball-specific promotions for regular users
4. Paddy Power – Best NBA bookie for innovative NBA betting options
Paddy Power is among the more imaginative NBA betting sites in the UK. Alongside strong coverage of international ball.
From the NBA to European basketball, you’ll also find some more obscure markets, spanning the distance from the Bahrani Basketball League to the Philippines PBA by way of the VTB League.
Customers can place bets on every element of the contest with markets relating to the main outcomes, player statistics, team totals and unusual markets, plus many more.
It is a bookmaker that boasts quirky markets and daily specials, which is a rarity for more orthodox bookmakers.
One of the most fun parts of betting through the app is live betting.
You can watch and live bet on certain matches without leaving the app, although the coverage depends on your location.
The interface is well laid out and allows for quick updates and in-play betting on the fly.
Paddy Power also has regular money-back specials as well as a very easy-to-redeem welcome offer, giving punters the chance to Bet £20 and get it back if it loses, which is a low-risk offer for new bettors.
The app is easy to use and responsive, allowing users to do anything from browsing different markets to placing bets with no hassle.
It also makes a smooth cell app, whether it's Android or iOS.
Though odds sometimes dip below competitors, especially on high-demand events, the personality of the platform, the range of markets and live features make NBA betting here solid anyway.
Read our complete Paddy Power review.
One of my early experiences with Paddy Power involved an antepost bet on a horse race. The speed at which they settled the bet was impressive—within minutes of the race result, my winnings were already in my account, something I don’t see often even with other top-tier bookmakers. Paddy Power’s customer service is a cut above the rest, especially when compared to other bookies I’ve used. Their team handles queries and issues with a level of professionalism and fairness that’s rare in the industry, which is crucial for anyone betting regularly. While Paddy Power’s odds and market depth, especially in horse racing, are among the best, their reliance on chat support might not suit everyone, particularly those who prefer direct, verbal communication. However, their commitment to fair play—like paying out on official race results rather than just podium finishes—demonstrates a customer-first approach that’s increasingly rare. For serious punters, Paddy Power offers a reliable and well-rounded betting experience.
Pros
- ✅ Widest selection of international basketball markets
- ✅ Live streaming and great in-play functionality
- ✅ Excellent welcome bonus and inventive promotions
Cons
- ❌ Not always the best odds
- ❌ Limited live streaming options
5. Coral – Best NBA bookmaker for a generous welcome offer for new bettors
Coral is a well-recognised bookmaker and their NBA betting service is very dependable for UK based users.
As well as the NBA, they cover all of the major European and international competitions.
Bettors can place wagers on traditional markets such as match winner, points spread, and over/under markets, while also benefiting from an additional depth from half-time and quarter markets and player performance markets.
It provides daily odds boosts on select bets.
While PointsBet doesn’t run as many basketball-specific promotions, these offerings still offer great potential value.
Coral offers live streaming, including certain NBA games, although the selection is not as extensive as on bet365.
Nevertheless, they provide a solid in-play platform with lag-free updating and seamless bet placement.
The app is a big strength.
It’s well designed, neat and clear, and very quick to load, which means you can track games in-play, navigate different markets and place bets without any lag at all.
Another plus is the #YourCall feature, which allows users to build their own bets using a combination of markets.
It adds more flexibility to your betting experience and it’s a feature which can be found on other, more modern platforms.
Coral is a good all-rounder.
Yes, the live streaming service could be more extensive, and the bookmaker could offer you more promotions when it comes to basketball, but Coral is user-friendly and a trusted brand in sports betting.
Read our complete Coral review.
As someone who’s tested numerous betting platforms, I’ve found Coral to be a reliable go-to, particularly when it comes to horse racing. I recall placing a bet on an outsider during the Cheltenham Festival, and not only did the horse come through, but Coral settled the bet almost instantly, with the funds landing in my account within minutes. Coral’s promotions, especially their Best Odds Guaranteed on horse and greyhound races, are among the most consistent and genuine in the industry. It’s rare to find a bookmaker that offers such tangible value to its customers on a regular basis. While Coral’s sports betting service is top-notch, particularly in terms of odds and promotions, their casino offerings don’t quite match up. For serious bettors, the sports section is where Coral truly shines, but those seeking a well-rounded gaming experience might find the casino section a bit lacking in comparison to other platforms.
Pros
- ✅ Good market coverage and daily odds boosts
- ✅ #YourCall lets users build personalised bets
- ✅ Reliable app experience
Cons
- ❌ Not many basketball-specific markets available
- ❌ Lacking any stats-driven betting tools
6. Unibet – Best NBA sportsbook for attractive NBA odds in match result betting
Unibet makes a lot of sense for NBA fans who are happy to choose an odds board that offers them plenty of value and deep coverage on college basketball.
Unibet's NBA betting markets include coverage for pre-match and in-play markets, player stats, team totals, and other bets.
While Unibet doesn't cover the same volume as some bigger sportsbooks, it often produces better-than-average odds, particularly for match results.
It also provides more complete coverage of college basketball than a lot of the UK bookies, which makes it particularly appealing to punters who follow NCAA teams and prospects.
Live betting is supported by a slick interface and a few select game streams (you can watch them in the app).
The outfit doesn’t boast as broad a streaming coverage as some of its competitors, but it’s still a great addition.
Unibet will occasionally offer odds boosts on select games, typically providing enhanced value for these wagers.
The app is simple and works well, and props, markets and in-play updates are easy to find.
The one area in which the platform is deficient is with regard to a loyalty scheme of some description, something that some competitors now have.
Unibet isn’t the flashiest operator in sport, but a combination of competitive odds and a clear emphasis on basketball ensures that it is a force to be reckoned with.
Read our complete Unibet review.
I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers. Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience. While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.
Pros
- ✅ Consistently good odds, especially on NBA results
- ✅ Extensive college basketball coverage
- ✅ Covers in-play betting and live streams
Cons
- ❌ Not many ongoing basketball promotions
- ❌ No loyalty programme
7. 888sport – Best for college basketball offerings
A reliable betting site choice for NBA with an international presence, 888sport does great with NBA basketball betting and world basketball leagues by having a platform that offers great coverage while also not being difficult to understand.
Although there aren't as many betting markets as bet365 or even Betfair, the bookie provides a fantastic experience for getting the most out of NBA betting for most fans.
The site covers the NBA, EuroLeague and other top international competitions, with match winners, player props and in-play options all offered.
One major strength of Basketball News is in college basketball coverage.
While it’s often under-served across many UK-based sites, Basketball News provides more depth for users who want to follow US basketball beyond the NBA.
Live streaming is available for selected events and, whilst limited, ensures a better in-play experience.
Both live streaming and in-play betting are available via a dedicated app that’s easy to navigate and cleanly designed.
The welcome bonus is good and usually above average.
That being said, there are limited basketball-specific promos during the season.
Odds are generally up there with the best around when it comes to match result markets, and the site makes it simple to flick between games, markets and the live updates.
888sport isn’t as feature-rich as some rivals, but it’s consistent and easy to use, making it a solid option for users who want a no-fuss betting experience.
Read our complete 888sport review.
I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter. 888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards. While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.
Pros
- ✅ Varied coverage of basketball leagues and events
- ✅ Good welcome offer
- ✅ Competitive match result odds
Cons
- ❌ Limited live-streaming content
- ❌ Promotions are not basketball specific
8. Betfair – Best exchange betting NBA site
Betfair stands out as a premier destination for NBA betting enthusiasts in the UK, offering a unique blend of traditional sportsbook services and pioneering exchange betting.
This combination ensures bettors access to unparalleled odds, often surpassing those found on competitor sites.
The platform caters extensively to basketball fans, not just with NBA coverage but also embracing college basketball, European leagues, and international competitions, ensuring a broad spectrum of betting options.
The Betfair mobile app, compatible with both iOS and Android devices, exemplifies ease of use and efficiency, enabling punters to navigate through a myriad of betting markets and live streaming options with minimal effort.
The addition of the Betfair blog enriches the betting experience, providing valuable insights, tips, and predictions, particularly for NBA aficionados.
While basketball-specific promotions are somewhat limited, Betfair compensates with innovative features like cash out and bet builder, enhancing betting flexibility and strategy.
The welcome bonus, geared towards long-term users, underscores Betfair’s commitment to building lasting relationships with its customers.
In essence, Betfair’s blend of competitive odds, comprehensive market coverage, and user-centric features solidifies its position as one of the top NBA betting apps in the UK.
The platform’s dedication to offering an enriched betting experience, backed by expert insights and a robust mobile app, makes it a favoured choice for basketball betting enthusiasts.
Read our complete Betfair review.
In my years of betting, Betfair’s platform has offered some of the most unique experiences, like when I placed a treble on a horse race only to find the app had cashed me out after the first leg, without my input. While this was unexpected, I was impressed by how quickly Betfair’s support team addressed the issue and even offered to re-stake the bet—a level of service you rarely see. Betfair’s Exchange is a standout feature that sets it apart from traditional bookmakers. The ability to act as both the punter and the bookie by laying or backing bets against others provides far superior odds and a level of control that’s essential for serious bettors. Despite the strengths of Betfair’s Exchange, there are limitations, such as the inability to place multiple bets on the Exchange itself and relatively standard odds on the sportsbook. However, the platform’s innovative approach and the depth of betting options make it a top choice for seasoned punters looking for more than just traditional betting.
Pros
- ✅ Unmatched odds on the exchange
- ✅ Extensive basketball market coverage
- ✅ High-quality live-streaming options
- ✅ Insightful betting tips and analysis
Cons
- ❌ Limited basketball-specific promotions
- ❌ Higher commission on exchange winnings
How we rate & rank basketball betting sites
Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.
We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.
Safety: We check that operators hold a UK licence and enjoy a solid reputation. We point out security features that protect your funds and private information.
Mobile betting app: We assess the app’s design, ease of use, and functionality. We look at how simple it is to place a bet and whether the app includes features like live streaming or bet builders.
Web betting site: We assess the navigation, speed, and user customization of the desktop platform available for players. An efficient platform should enable players to place bets without much difficulty.
Deposits & withdrawals: We look at what payment methods are on offer, whether they’re easy to use, if there are any fees and most importantly, how fast you can access your money.
Markets: We investigate the depth and range of sports markets on offer, and how they rank against other UK sportsbooks.
Pre-match betting: We assess the layout and range of markets and see how easy it is to place pre-game wagers.
In-play betting: During games, we test each bookie's live betting features, looking at market availability, ease of use (and whether things like odds and game stats update quickly).
Welcome incentive: We compare what welcome bonuses are on offer for new customers, and look at how generous they are and how straightforward they are to claim and use.
Customer service: We test how fast and helpful the support team is across live chat, email and phone.
Scoring & overall rating
The variety of basketball betting markets: moneyline, point spreads, totals, props, futures, and live betting.
The strength is compared to other basketball odds sites.
Live streaming and in-play features on NBA and other Basketball matches.
Basketball-specific bonuses and promotions, like free bets or boosted odds.
These basketball factors are weighted with the core review criteria to deliver a holistic, sport-minded verdict.
Every review made by us is based on first-hand experience and is not dictated by personal opinion.
You will be reassured to know that every bookmaker is scored independently, and the rating is consistent.
Players can view our dedicated page for more information on how we test and review bookmakers here.
Additionally, you can view all of our bookmaker reviews here.
Please note: All the betting apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.
How do I choose a basketball betting site?
Licensing & security: Check that the site is fully licensed by respected authorities such as the UK Gambling Commission and that it uses strong security features such as SSL encryption to keep your data safe.
Betting markets: Seek out comprehensive basketball coverage on each platform. This can include general leagues like the NBA, various European domestic leagues, and general world tournaments. A diverse variety of basketball betting options is also desirable.
Competitive odds: Compare odds across platforms to ensure you’re getting the best value, as different sites may offer varying odds on the same events.
Live betting & streaming: Choose a platform that offers live betting and streaming options. This way, you can watch and bet on live NRL matches, heightening your experience.
Bonuses & promotions: Look for basketball-related specials like free bets or boosted odds. Always read the terms and conditions to check for restrictions or requirements.
User experience: You’re likely to be betting on your phone most of the time, so the sportsbook must be user-friendly and easy to navigate. This is crucial for placing bets quickly.
Payment & withdrawal: Look out for a range of secure payment methods with good withdrawal times to make sure you can deposit and access funds with ease and speed.
Customer support: Reliable and responsive customer support via live chat, email, or phone is crucial for gaining trust and quickly resolving any issues that may arise.
Reputation: Research user reviews, and the site’s track record and standing to ensure reliability and good customer satisfaction.
Best NBA betting apps for iPhone
bet365 – Ranked as the top free sports application in the iOS store for good reason
BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications
Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design
Best NBA betting apps for Android
bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services
BetUK – A strong 4.5 out of 5 score on the Google Play Store
Coral – Surpassed 500,000 downloads on the Android platform
How to bet responsibly on the best betting sites for NBA
Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:
Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.
Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.
Help & resources: Betting sites provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.
To help with gambling, we created a 'How To Bet On Sports' guide that helps new gamblers understand the industry better, playing safer and more securely.
Problem gambling organisations and charities in the UK
The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life. Click the link to access the page.
Frequently asked questions
Editorial policy
Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.
This process maintains the integrity, relevance, and value of our content for our readers.
References
To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.
Below are the references we use when making these decisions:
https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals
https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling
https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf
https://www.basketballengland.co.uk/integrity/policies/anti-corruption-and-betting/
https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf
https://www.lborolondon.ac.uk/research/sport-business/case-studies/basketball-uk/
Contributors
Bradley Gibbs
Author
With over 12 years of experience, Bradley Gibbs is a seasoned sports betting writer and tipster specialising in uncovering value bets across football, horse racing, tennis, and golf. His extensive coverage of these sports has been featured on numerous websites and in The Racing & Football Outlook, a renowned UK betting publication. Bradley's expertise lies in identifying betting edges and delivering insightful, data-driven content for informed wagering.
Josh Miller
Editor
Josh Miller, Sporting Post’s Sports & Casino Editor, brings over five years of experience in feature writing, blogging, and SEO. With a strong background in football coverage and sports betting, his work has been featured in VAVEL. Josh also writes extensively about online casinos, providing expert insights into games, bonuses, and gambling trends. His engaging and informative content makes him a reliable resource for Sporting Post readers.