Best New Betting Sites in the UK for January 2026
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Last Updated: 17 December, 2025
The best new UK betting sites are BetStorm, Luckster Sports, and ZetBet. They provide competitive odds, extensive sports coverage and generous promotions. Both have a clean interface and reliable customer support, making them both strong choices for new and veteran bettors.
Best new betting sites UK compared 2026
Top new betting sites reviewed
We’ve reviewed some of the most promising new bookmakers in the UK market to see what they bring to the table.
1. BetStorm - Overall best new UK betting site
BetStorm has risen up the ranks and established itself as one of the best new UK betting sites on the market.
It offers more than 40 sports, with a strong esports offering catering to both traditional sports and digital-first audiences.
The layout is simple and easy to navigate, and options like Live Multiview allow you to follow multiple events simultaneously.
While the odds aren’t the best out there and there isn’t the option of live streaming, BetStorm makes up for this with an excellent sportsbook and the ability to pay through several different methods.
Keep in mind that withdrawals can take a long time, and there might be small fees sprinkled in here and there.
BetStorm pros and cons
Pros
- ✅ Covers 40+ sports, including large selection of esports
- ✅ User-friendly interface and Live Multiview
- ✅ Diverse payment methods
Cons
- ❌ Odds are great but not the best in the industry
- ❌ No live streaming
2. Luckster Sports - Best new UK competitive odds betting site
Luckster Sports has wasted no time developing a reputation as one of the best new UK betting sites, partly because of its broad market depth spanning mainstream and niche sports such as Pesapallo and stock car racing.
However, the absence of live streaming and generous ongoing promotions could be a hindrance for bonus-hunting punters.
Luckster’s simplicity, ease of understanding and stable betting experience still make this an operator worth factoring into your decision-making.
Luckster Sport pros and cons
Pros
- ✅ Huge sports bandwidth, including specialty markets
- ✅ Big odds and dependable bet builder
- ✅ Smooth navigation across devices
Cons
- ❌ Limited ongoing promotions
- ❌ Lack of live streaming options
3. ZetBet Sports - Best new cash-out site
ZetBet is a solid new option for UK punters, with a wide range of markets including niche events such as Pesapallo and stock car racing.
The platform is notable for football and esports betting, in terms of both depth and market variety.
There's no mobile app, but the mobile site is slick and responsive.
The lack of live streaming and the absence of promotions outside the welcome offer are also notable cons when compared to other new UK betting sites.
ZetBet still offers a solid service across the most important sports.
ZetBet pros and cons
Pros
- ✅ Broad and diverse sports markets focused high on esports and football
- ✅ Highly optimised mobile casino site
Cons
- ❌ Few promotions for regular users
- ❌ No mobile app
- ❌ Live streaming not supported
4. BetUK – Best new betting app UK
BetUK is a rapidly rising name in the UK sports betting scene.
Adding to 35+ sports and excellent niche features, like daily boosted odds and a unique ‘Packaged Bets’ feature.
It excels in football and esports markets and is backed by a no-nonsense interface and fast banking.
The live streaming is limited to only racing events which can be a disadvantage to some punters.
However, regular odds and an efficient platform make BetUK a strong choice for those who wager frequently.
Read our complete BetUK review.
I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected. BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter. Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.
BetUK pros and cons
Pros
- ✅ Strong football dedication & daily odds boosts
- ✅ Sharp app with smooth payments
- ✅ Packaged Bets
Cons
- ❌ Limited live streaming beyond horse racing and greyhound racing
5. Virgin Bet - Best new bookie for betting markets
Since its launch in 2019, Virgin Bet has quickly grown into one of the UK’s top platforms for live streaming and football betting.
It covers a range of sports, including lesser-known sports like lacrosse and handball.
The mobile app is very highly rated and the football Bet Builder feature improves user experience.
However, limited US sports coverage as well as no BOG on greyhound racing may limit the appeal for some users.
Overall, Virgin Bet delivers a fresh, modern and feature-packed experience for punters in the UK.
Virgin Bet pros and cons
Pros
- ✅ Comprehensive live streaming coverage
- ✅ Wide range of markets including niche sports
- ✅ Excellent football Bet Builder tool
Cons
- ❌ Limited support for US sports and greyhound racing
- ❌ No BOG (Best Odds Guaranteed) on greyhound racing
- ❌ Predominantly automated customer service
6. DAZN Bet - Best new bookmaker for minimum deposits
DAZN Bet looks to bring betting in the UK into the modern era with a fresh-looking, well-designed mobile site and strong odds on football and horse racing.
Its app is clean, slick, and easy to navigate, featuring bet builders and cash-out capabilities.
With that being said, its lack of live streaming and esports, while also not having a live chat option for support, will limit its appeal to some UK bettors.
Nevertheless, for punters looking for a new layout with core functionality, DAZN Bet is one of the strongest new options.
DAZN Bet pros and cons
Pros
- ✅ Slick mobile app, easy to navigate
- ✅ Impressive football and racing odds
- ✅ Bet builder and cash out facilities
Cons
- ❌ No live streaming
- ❌ Lacks a live chat option, with minimal communication channels available
- ❌ Odds can be inconsistent across events
7. talkSPORT Bet - Best new in-play online betting site
talkSPORT Bet is a brand new sportsbook launched in 2022, in partnership with BetVictor.
Stay up to date with all the latest information on talkSPORT Bet including the great offers available.
It has ongoing promotions alongside a Football Rewards Club, as well as BOG on UK and Irish horse racing.
However, the live streaming and e-wallet options are absent, and the payment methods are restricted.
It’s still a good option for those who mainly bet on football and racing.
talkSPORT Bet pros and cons
Pros
- ✅ Strong football market coverage
- ✅ Regular offers for new and existing customers
- ✅ Best Odds Guaranteed on racing
Cons
- ❌ Limited payment options, only supporting Visa, Mastercard, and bank transfers
- ❌ No live streaming available for sports events
8. Kwiff - Best new supercharged betting site
Kwiff offers something different with its unique "supercharged" odds feature, randomly boosting the odds on placed bets.
Its mobile app is slick and easy to use, though the sportsbook lacks depth in areas like esports and live streaming.
With fast customer support but limited banking options, Kwiff is best for casual bettors looking for a new experience.
Kwiff pros and cons
Pros
- ✅ Random odds boosts via “supercharging”
- ✅ Clean, reliable mobile app
- ✅ Efficient customer service with 24/7 live chat support
Cons
- ❌ No esports or live streaming
- ❌ Only accepts debit card payments
9. LiveScore Bet - Best new football betting site UK
LiveScore Bet offers a straightforward, user-friendly platform covering over 30 sports with fair and consistent odds.
It includes features like cash out and bet builders and provides fast, fee-free banking.
While the payment methods are limited to debit cards and PayPal, the platform is well-suited for football-focused punters.
LiveScore Bet pros and cons
Pros
- ✅ Competitive odds across key sports
- ✅ Easy banking with quick withdrawals
- ✅ Features like Cash Out and Bet Builder
Cons
- ❌ Limited payment methods
10. BetGoodwin - Best UK new horse racing betting site
BetGoodwin, created by Goodwin Racing in 2021, is predominantly for horse racing enthusiasts.
Known for its fair odds and excellent horse racing offers, BetGoodwin appeals particularly to dedicated sports bettors who appreciate a platform focused solely on sports without the distractions of casino games.
The site offers a variety of free bet promotions, including a welcome bonus that provides 50% cashback on first-day losses, making it attractive to new users.
However, the limited payment options, restricted to debit cards, are areas that could benefit from improvement.
Despite this drawback, its basic sign-up and racing specials make it perfect for racing fanatics.
Read our complete BetGoodwin review.
BetGoodwin pros and cons
Pros
- ✅ Unbeatable horse racing coverage
- ✅ Cashback welcome bonus
- ✅ Sports-only focus
Cons
- ❌ No e-wallets or other extra payment methods available
- ❌ No acca bonuses or high-end promotions
How we rate & rank new betting sites in the UK
When rating & ranking online betting sites in the UK we take a large number of factors into account in order to ensure that our ratings are accurate, dependable and reflect the user experience of each site.
Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.
We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.
Licensing and regulation: We give preference to UKGC-licensed operators. This ensures that these sites are fair, secure and operate to UKGC guidelines.
User experience: We evaluated the site design, navigation, and mobile compatibility to ensure a positive experience free from glitches.
Range of sports and markets: A variety of sports and deep betting markets are essential for a high rating.
Odds and payouts: Competitive odds and fast, reliable payouts are key.
Bonuses and promotions: We look at the value of welcome offers and ongoing promotions.
Payment methods: The diversity, speed and fees of banking methods offered are very important.
Customer support: The availability and response of support services (channels) are tested.
Responsible gambling features: Tools such as deposit limits and self-exclusion are important for user protection.
Reputation and trust: We review user feedback and reviews and a site’s track record for trustworthiness.
Innovation and features: Rankings are impacted by unique features like bet builders and live streaming.
Scoring & overall rating
Each one of those categories is scored on a points system, then translated into a star rating.
Those scores are then averaged out to give an overall rating for each betting site, so you can confidently pick the betting site best suited to your needs.
With our in-depth and straightforward Yelp evaluations, you can trust that you’re getting an honest and truthful opinion based on sheer facts, not any individual preference.
You can view our dedicated page for more information on how we test and review bookmakers here.
Additionally, you can view all of our bookmaker reviews here.
Please note: All the betting apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.
How to bet responsibly on new betting sites
Knowing your sports helps but betting is largely a game of luck, so use these top tips to practise responsible gambling when placing a bet:
Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.
Cashouts: It is a lot easier to withdraw winnings from any betting site. In that case, you do not run a chance of spending all your wins.
Help & resources: Betting sites have to provide patrons with access to resources on problem gambling and the option to be referred to organisations that offer assistance.
To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.
Problem gambling organisations and charities in the UK
The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction.
Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life.
Frequently asked questions
Editorial policy
Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.
This process maintains the integrity, relevance, and value of our content for our readers.
References
To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry to understand what features are best for you.
Below are the references we use when making these decisions: