HomeBetting Sites

Best Betting Sites in the UK for April 2024

We've picked the 12 best online sports betting options for UK bettors.
Stephen Abiola
Author: 
Stephen Abiola
30 mins
December 21st, 2023
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With so many sites available, new players might need help differentiating between bookies they can trust with their time and money. Our guide shows UK-based bettors the top betting sites in the country, including best features, bonuses, deposit and withdrawal options, and many other aspects.

The Top UK Betting Sites 2024

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888Sport9.8Claim Offer888sport.com
Bet £10 Get £30 In Free Bets
PayPal, Debit Card, Paysafecard, Trustly, Apple Pay
25+
1 - 6 days
All British Sports9.0Claim Offer
10% Cashback Always!
PayPal, Neteller, Skrill, Debit Card, Paysafecard, Trustly, Apple Pay
25+
1 - 2 Days

Cashback is cash without restrictions. Full T&C's apply. No max cashout. Gambling can be addictive. Play responsibly. 18+

bet3659.4Claim Offerbet365.com
Bet £10 & Get £30 in Free Bets
PayPal, Google Pay, Debit Card, Paysafecard, Trustly, Apple Pay
40+
1-3 Days

Only available to new and eligible customers. 3+ selections and combined odds of 1/1 or greater. Bet restrictions and T&Cs apply.

Kwiff9.2Claim Offer
Bet £10 Get A £30 Bet
PayPal, Debit Card, AstroPay
20+
Instant - 3 Days

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issues the next working day in exceptional circumstances such as a technical fault. Additional T&Cs apply. Please gamble responsibly.

Grosvenor Sport9.0Claim OfferGrosvenorcasinos.com/sport
Double The Odds. Any Sport. Any Bet. Any Odds.
PayPal, Debit Card, Paysafecard, Apple Pay
30+
Mins - 3 Days

New customers. Max £10. 100% Odds Boost Toek. T&Cs Apply.

ZetBet Sport8.8Claim Offerwww.zetbet.com/uk//sport/
Bet £10 Get £10
PayPal, Debit Card, Trustly, AstroPay
15+
Instant - 6 Days

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

Unibet8.6Claim OfferUnibet.co.uk
Up To £40 Money Back + £10 Casino Bonus
PayPal, Google Pay, Debit Card, Paysafecard, Trustly, AstroPay
30+
12 hours - 5 Days

18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.

BetUK8.2Claim OfferBetUK.com
£30 In Free Bets When You Bet £10
PayPal, Google Pay, Debit Card, Paysafecard, Apple Pay
25+
Instant - 5 Days

New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.

10Bet8.0Claim Offer10bet.co.uk/sports/
50% up to £50
PayPal, Neteller, Skrill, Debit Card, Paysafecard, Trustly, Apple Pay
25+
1 - 2 Days

New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+.

1. Bet365 - Best For In-Play Betting

Year founded

2000

Banking options

Visa, Mastercard, Apple Pay, Bank transfer, Paysafecard

Licence

UK Gambling Commission, Malta Gaming Authority, and Gibraltar Gambling Commission

Sports Available

Over 30 sports

Bonuses

Yes

Mobile app

Yes

Bet365 is one of the most popular betting sites in the UK and other countries. It's one the best-equipped bookmakers, with more than 30 different sports available and various leagues and championships you can bet on. Bet365 also gives you the option to bet on fantasy leagues and e-sports.

On the website, bettors can also find many great promotional betting offers, such as early payouts for NBA, tennis, ice hockey, and other sports. Then, there are exclusive bonuses for football, horse racing, greyhounds, and Australian racing. All of these come with specific criteria and terms and conditions that bettors need to know, so ensure you read everything through before making your deposits and bets.

What We Like and Dislike About Bet365

  • Wide variety of sports
  • High-quality interface
  • Live streaming and in-play options
  • Multiple incentives

2. 888Sport - Best Selection of Betting Markets

Year founded

2008

Banking options

Visa, Mastercard, Apple Pay, Bank transfer, Paysafecard

Licence

UK Gambling Commission, Malta Gaming Authority, and Gibraltar Gambling Commission

Sports Available

Over 35 sports

Bonuses

Yes

Mobile app

Yes

888Sport is quite famous for the variety of markets it offers. You can bet on football, American football, golf, basketball, and volleyball, among many others, including esports. The variety of payment methods will help you claim the best free bet offers.

You can also get a great welcome bonus with a match on your deposit and become eligible for special offers for betting on the Champions League, Cheltenham festival, NBA season, NHL season, and similar events. Plus, it's possible to place in-live bets and use the insurance to place multiple bets.

What We Like and Dislike About 888Sport

  • High-quality interface
  • Functional apps
  • Convenient betting features
  • Competitive odds

3. Luckster Sport - Best for Quick Deposits and Withdrawals

Year founded

2022

Licence

UK Gambling Commission and Malta Gaming Authority

Banking Options

Visa, Mastercard, PayPal, Instant Banking, Trustly, MuchBetter, Paysafecard

Minimum Deposit

£10

Bonuses

Bet £10 Get £10

Mobile app

No

Luckster Sport is a relatively new bookmaker that first appeared in 2021. The famous Malta-based company Marketplay owns this bookmaker, while Aspire Global International deals with the game development and takes care of the software. There are currently more than 30 different sports that bettors can look into, which makes it an attractive option, according to our experts.

Unlike other UK betting sites, this site offers some exclusive deposit and withdrawal methods for UK bettors. The only major downside is the lack of an app, but the platform is likely to include one in the coming years. Until then, bettors can use the website through a mobile phone browser as it is easily accessible and responsive. Moreover, Luckster Sport is a premier destination for sports enthusiasts, offering an exhilarating platform that combines the excitement of football with the convenience of top-notch football betting sites.

What We Like and Dislike About Luckster Sport

  • Fast payouts
  • Variety of betting options for football
  • Excellent interface

4. ZetBet Sports - The Best New Betting Site

Year founded

2022

Licence

UK Gambling Commission and Malta Gaming Authority

Banking Options

Visa, Mastercard, PayPal, Instant Banking, Trustly, MuchBetter, Paysafecard

Minimum Deposit

£10

Bonuses

Bet £10 Get £10

Mobile app

No

ZetBet is one of the newest sports betting sites in the UK, so you may not have heard about it. However, this platform is trustworthy and has already received its first license from the UK's Gambling Commission.

You'll find wide sports tournaments and leagues coverage, including the Premier League, NBA, NFL, and others. Several e-sport games are available, including Counterstrike and League of legends. When making bets on sports and e-sports, you can also receive various bonuses from the bookie. In addition, ZetBet Sports is one of the most reliable and trusted Trustly betting sites, offering a wide range of sports markets and seamless payment options for an unparalleled betting experience.

What We Like & Dislike About ZetBet Sport

  • Fast payouts
  • Variety of betting options for football
  • Excellent interface

5. Kwiff - Best Sportsbook Bonus Offers

Year founded

2015

Licence

UK Gambling Commission

Banking Options

Visa, MasterCard, and PayPal

Minimum Deposit

£20

Bonuses

Bet £10, Get £20

Mobile app

Yes

Kwiff is a well-known bookie among UK bettors. It has been quite popular over the past few years due to the user-friendly website and mobile UK betting app that makes betting on the go much more convenient. The bookmaker offers sports betting and an online casino with instant games but no virtual sports to place bets on.

One of the best things about this bookmaker is the surprise bet option that is unique to this bookmaker. The option gives bettors a surprise bet that they can use to win big and then get a total payout in cash. You can use the bet on horse racing, greyhound racing, or any other sport available on this bookmaker.

What We Like and Dislike About Kwiff

  • Live betting and streaming
  • Cash out available
  • Multiple payment methods

6. Grosvenor Sports - Best Mobile Sportsbook

Year founded

2016

Licence

UK Gambling Commission

Banking Options

Ecopayz, Visa, MasterCard, Maestro, PayPal, Paysafe

Minimum Deposit

£10

Bonuses

Up to 100% Odds Boost

Mobile app

Yes

Even though the platform is known for superb casino services, Grosvenor is also a well-known bookie, with many UK bettors visiting the sports betting website daily. You'll find more than 35 different sports, some of which you can bet on even after the match has started. However, there is no live-streaming service available at this moment - the only exception is horse racing.

If you don't like browser-based betting, you can always download the Grosvenor app on iOS, Android, or Windows devices. The app is free of charge, and you can also use it to contact customer service should you ever have a question for them. They are extra helpful and available 24/7.

What We Like and Dislike About Grosvenor Sport

  • Well designed app
  • Lots of betting markets
  • High-quality interface

7.BetStorm - Best For Multiview Matches

Year founded

2021

Licence

Malta Gaming Authority and UK Gambling Commission

Banking Options

Visa, Mastercard, and Maestro, bank transfers via Trustly, and the PayPal, MuchBetter, and ecoPayz

Minimum Deposit

£10

Bonuses

Bet £10 Get £10

Mobile app

No

BetStorm is another relatively new bookmaker that has made a name for itself by offering betting on numerous sports, leagues, and events. One of their best options is the live multiview option that allows bettors to stay up to date with several sports events simultaneously, whether from the same market or not.

Although most promo offers are limited to casino users only, there are some offers that sports bettors can take advantage of. We like that the T&Cs are straightforward and that you can claim them with a small deposit, which is more than one can say about other online bookmakers. Note that there is no loyalty or VIP program for regular bettors.

What We Like and Dislike About BetStorm

  • User-friendly platform
  • Convenient payment options
  • Wide variety of betting options

8. 10Bet - Best For Enhanced Odds

Year founded

2003

Banking options

Visa, Mastercard, Apple Pay, Bank transfer, Paysafecard

Licence

UK Gambling Commission

Sports Available

Over 25 sports

Bonuses

Yes

Mobile app

Yes

There is no doubt that 10bet is one of the best bookmakers in terms of the many innovative features and betting markets they cover. You can bet on up to 25+ sports, including virtual and e-sports. You'll find some of the most competitive odds among online betting sites, which is why the bookie remains among the top options for Brits.

10Bet allows you to make live bets on matches, but there is no live-streaming service, meaning you will need to find another streaming service to watch the match while making your bets. Our favourite thing about this sports betting platform is that it offers special mobile features available only through the apps. Moreover, 10Bet is one of the leading horse racing betting sites, offering a thrilling and comprehensive platform for enthusiasts to wager on their favorite races.

What We Like and Dislike About 10Bet

  • Fast payouts
  • User-friendly platform
  • Fictional apps
  • Multiple payment options

9. Unibet - Best Horse Racing Betting Site

Year founded

1997

Banking options

Visa, Mastercard, Apple Pay, Bank transfer, Paysafecard

Licence

UK Gambling Commission and Gibraltar Gambling Commission

Sports Available

Over 35 sports

Bonuses

Yes

Mobile app

Yes

Like most UK betting sites, Unibet is a well-equipped bookmaker with various betting markets that interested users could look into. Their competitive odds keep bettors returning, but that is not the only thing. Unibet is one of the best horse racing betting sites, with a separate section dedicated to races, racing guides, rules, naps, and tips.

You can get a separate Unibet sports app without downloading the safe casino or poker app. There is a welcome bonus for every new user and various sports bonuses available for soccer events, horse races, darts, and other sports.

What We Like and Dislike About Unibet

  • Convenient payment options
  • Live streaming
  • Many betting markets
  • Functional app

10. BetVictor - Best UI for Sports Betting

Year founded

1946

Banking options

Visa, Mastercard, Apple Pay, Bank transfer, Paysafecard

Licence

UK Gambling Commission

Sports Available

Over 35 sports

Bonuses

Yes

Mobile app

Yes

BetVictor is known as of the best bookmakers currently available. Not only is the website very well designed, but it also offers many ways to make bets, including single or double bets, accumulator bets, boosted bets, etc. There is the option to make in-play bets, but no live-streaming service is currently available on this bookie.

We recommend BetVictor to people who want to bet on horse or greyhound races, as they are known to have countless such races available every day. In fact, the platform allows you to bet on almost all racing events worldwide. Let's not forget to mention the overall great sports betting service. Moreover, BetVictor is widely recognized as one of the top online gambling platforms, offering an exceptional gaming experience along with its reputation for being one of the fastest payout betting sites in the industry.

What We Like and Dislike About BetVictor

  • Secure platform
  • Fast deposits and withdrawals
  • Competitive odds
  • Low minimum deposit

11. William Hill - Best Sports Bet Builder

Year founded

1934

Banking options

Visa, Mastercard, Apple Pay, Bank transfer, PayPal, Neteller, Paysafecard

Licence

UK Gambling Commission

Sports Available

Over 25 sports

Bonuses

Yes

Mobile app

Yes

William Hill has quite a long tradition, so it should come as no surprise that many people have joined. The bookie is also quite popular because they cover more than 35 sports, including some virtual and e-sports.

While you won't find a VIP Club, you'll have access to a fantastic bet builder, early cash-out and 24/7 support. As one of the best betting sites, you can bank with a variety of debit cards, e-wallets, and mobile payment options. We are especially fond of the William Hill mobile app for in-play betting. The only downside is the lack of bonuses. Also, William Hill is one of the top apple pay betting sites that seamlessly integrates modern convenience, allowing users to place bets effortlessly using Apple Pay.

What We Like and Dislike About William Hill

  • Fast payouts
  • User-friendly interface
  • Multiple betting options
  • In-play betting

12. BetFair - Best Live Streaming Service

Year founded

1999

Banking options

Visa, Mastercard, Maestro, Visa Electron, Apple Pay, Bank transfer, PayPal, Neteller, Skrill, Bank Transfer, iDebit, and Ukash

Licence

UK Gambling Commission

Sports Available

Over 35 sports

Bonuses

Yes

Mobile app

Yes

BetFair is a casino and sports betting site that has racked up quite a few licenses. Hence it has users from countries worldwide. Its best feature is the sportsbook, which covers over 25 sports and offers in-play bets and live streams for most matches.

One downside with this bookmaker is that there are fees on some deposit and withdrawal methods, as well as long withdrawal verifications. Most other bookmakers in the UK do not charge such fees. On the other hand, you'll find a variety of sportsbook promotions as a regular user.

What We Like and Dislike About BetFair

  • High-quality interface
  • Functional apps
  • Convenient betting features
  • Competitive odds

UK Betting Sites: Ranking and Reviewing Process

We used a few criteria to rank the betting sites that we reviewed. Even though we looked into more than just 14 betting sites, the sites featured in this guide were the only ones that ranked high enough to earn a spot on this list. Here is how we analysed them:

  • Reputation: The first thing we looked for was reputable online bookmakers with long traditions and many satisfied users. After using the bookmakers ourselves, we also checked comments left by users to see how pleased they were with their experience with the bookmaker.

  • License: Another crucial thing was to see if all bookmakers had a license from the UKGC that would make them legal and approved in the country. As you might have noticed in the reviews, all betting sites included in this guide have a UKGC license.

  • Betting Markets: Betting markets refer to the sports, sporting events, leagues, or tournaments a bookie offers. The more markets a bookie has, the better. All online bookmakers in this guide offer a wide range of betting markets that bettors can explore.

  • Odds: The higher the odds are, the better your chances of winning big. The online bookmakers in this guide have high odds in at least one betting market. If you want to bet on just one sport, look into the bookie with the highest odds for that sport.

  • Extra Features: The best online betting sites are the ones that have in-play bets, live streaming services, bonuses, promo offers, bet accumulators, etc. Extra features make certain bookmakers stand out; all bookies on this list have at least one such feature.

  • Payment Methods: The betting sites we recommend allow bettors to use debit cards, mobile payments, e-wallets, and bank transfers to deposit or withdraw funds. Some also allow cheques, but cheques take longer to process, so they are not the most convenient payment method.

How to Start Betting at a UK Betting Site

If you want to start betting at any online bookmaker, there are a few steps you will need to follow. Here are some things you can do when visiting a betting site for the first time:

  1. Set up a profile - Most betting sites will not allow you to start betting until you finish the registration. On each site, you will find a comprehensive registration form you need to fill out with accurate personal information.

  2. Verify the profile - In all cases, you will need to provide photos from your ID, driver's license, or another government-issued document that will allow the site to confirm your existence and identity. The verification might take a few hours or a few days, depending on the number of users at the bookmaker.

  3. Set up a payment method - Adding a payment method would allow you to deposit money and make bets. You can use the same payment method to withdraw funds once you start winning. Most betting sites offer various payment methods, including bank transfers, debit cards, e-wallets, etc.

  4. Deposit/Withdrawal limits and times - As part of safe gambling practices, most websites require bettors to set deposit and withdrawal limits. You can set the limits to once per day, week, or month or no more than a set number of times per week or month. Some bookmakers allow you to avoid limits, but that option is not available everywhere.

  5. Terms and conditions - Before you start betting, you must read the terms and conditions to be aware of the betting rules on that website. All sites have unique T&Cs, so ensure you read them thoroughly for each betting site you use.

  6. Features and Bonuses - After making your profile, start exploring the website and its features and bonuses. Most bookmakers offer great welcome bonuses for new users, so you might be eligible for that bonus. You can also look into the different sports, betting markets, betting options, etc.

Tips for Choosing and Betting at an Online Betting Site

If you are new to sports betting and are unsure of which UK betting site to pick, we'll help out. Read our guide that will help you join the best online bookmakers:

Cashier Guide

Checking the available baking methods should be your top priority. There are several things you need to look into.

Deposit and Payout Times

The best online bookmakers have instant deposits and quick payout times that are incredibly convenient for bettors. Instant deposits allow you to start placing sports bets almost immediately after you make the payment. While deposits are generally instant, the same cannot be said about payouts.

When you request a payout, you are likely to wait for three to five ways for it to go through. That is the case with most online bookmakers and payment methods, but there are differences.

Choosing Payment Methods

The most common payment methods across online bookies are e-wallets, bank transfers, and debit cards. Some bookies also offer cheque transfers or even Bitcoin payments, but these methods are uncommon.

We'd recommend you use PayPal or any other e-wallet for the best experience. However, keep in mind that e-wallets such as Neteller and Skrill are usually excluded from bonuses.

How to Withdrawal

Whenever you rack up some money from online betting, you will want to withdraw that money to your account. To do that, you should:

  1. Log into your online betting account and open the cashier or withdrawal page.

  2. Then, select the amount of money you want to withdraw and your preferred withdrawal method - e-wallet, bike transfer, etc.

  3. Sometimes, you will need to verify your withdrawal request through email or by using a verification code sent to your phone number. But this is unique to each online sportsbook and not always needed.

  4. Click to confirm the transaction.

  5. You might need to wait a few hours to a number of days to see the money in your bank account.

Deposit and Withdrawal Limits

Any betting site can set its deposit and withdrawal limits - there is no general rule about setting those limits.

Some of the betting sites will have no deposit limits to give customers more freedom, but a limit might still be imposed by the banks or methods customers use to deposit money into a bookmaker. Keep in mind that the UKGC, together with GamStop, urges everyone to set deposit limits.

The same goes for withdrawal limits, although you will find that many UK bookmakers limit withdrawals. The limit can be as high as £20,000, which is quite a high limit and should give UK customers enough freedom to decide when they want to withdraw their funds.

Features vs Simplicity

New betting sitesare often feature-packed, whereas older sites are quite simple. That might cause UK customers to wonder which option is better. We always recommend you go for a betting site with more features. But before you look into that, you should ensure the bookie is transparent and safe.

Then, you should always check that the betting site has high and competitive odds, in-play betting, live streaming service, and free bet offers. Getting a bonus for your first sports bet is also great, so you should go for a bookie with a welcome bonus!

Best Bonuses

Speaking of, the best online betting site must have some great bonuses. If you are looking for a bookie to try out, ensure you go for one that offers the best freebies. You can look forward to the welcome bonus for new UK customers, cash bonus, free bet bonus, match play bonus, reload bonus, or a bonus offered for a series of losing bets.

The bonuses offered at a bookie are specific to that bookie and are not always permanent. You should always check the promo section at your favourite bookie to find out if you can take advantage of any new offers. Also, make sure you read the T&Cs of the bonus and that you understand what you need to do to become eligible for it.

Which Betting Site Is Right For You?

It's true that some online bookies can be further divided into categories. Some are best for football bets, while others offer enhanced odds for Irish horse racing. Some are new betting sites, whereas others have a long tradition and proven quality.

You can look into our chosen subcategories and find an online bookie that checks all boxes on your list. If you are looking to bet only on Premier League matches, go for a bookie with the best football odds and a wide array of football markets - like ZetBet Sports!

Wrap-Up

Different people can consider different UK betting sites as top picks. We selected these betting platforms as they offer the best user experience, odds, and bonuses. They are all reputable, safe, licensed to work in the UK, offer numerous payment methods, and have websites with great functionality and, in most cases, responsive mobile apps.

If you want to find more online sportsbooks, you can look at our detailed reviews of the best online UK casinos offering sports betting services. If you know other bookmakers you think should have made the list, let us know!

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